Marketing. That word alone encompasses so much, and yet is incredibly elusive. Whether you’re an independent or franchise dealership, the competition to gain quality traffic and leads that result in real-life sales is higher than its ever been. No matter what brand you’re selling, you might notice that only particular people visit your showroom. Depending on where your store is located, the majority of people signing lease and purchase contracts are subprime credit holders, elderly folk, or younger people. Can you widen your scope of buyers by creating specialized marketing strategies?
In this series, we will be discussing the shopping trends, likes and dislikes of four generations: Baby Boomers, Generation X, Generation Y (better known as Millennials) and the upcoming Generation Z. Equipped with this information, you’ll be able to talk to your vendors to see what new campaigns can be launched in order to grab their attention. Or, if you’re looking for a vendor that can create a strategy to increase your sales, we’ve got a solution for that too.