In the world of digital marketing, marketers might throw all kinds of geek-speak your way. You may or may not have heard about backlinks and, chances, are, you might still be confused. So, we’d like to break it down for you and explain why this is just as important to getting more leads, more conversions, and a higher ROI, as any other marketing technique.
Backlinks are, as the name implies, pages that refer back to your website. If your website has enough quality backlinks, search engines such as Google will give you a stronger ranking on search engine results pages (SERPs). What does that do? It helps get you to page one of organic (not paid) searches, which is one of the most effective ways to get leads. A classified site that displays a vehicle you have for sale and then links it back to your dealership’s website is a backlink.
For the automotive industry, whether you’re an independent or franchise dealership, classified sites are a great way to backlink. It’s a practical way to display your inventory and receive more online exposure.
In the world of digital marketing, marketers might throw all kinds of geek-speak your way. You may or may not have heard about backlinks and, chances, are, you might still be confused. So, we’d like to break it down for you and explain why this is just as important to getting more leads, more conversions, and a higher ROI, as any other marketing technique.
Backlinks are, as the name implies, pages that refer back to your website. If your website has enough quality backlinks, search engines such as Google will give you a stronger ranking on search engine results pages (SERPs). What does that do? It helps get you to page one of organic (not paid) searches, which is one of the most effective ways to get leads. A classified site that displays a vehicle you have for sale and then links it back to your dealership’s website is a backlink.
For the automotive industry, whether you’re an independent or franchise dealership, classified sites are a great way to backlink. It’s a practical way to display your inventory and receive more online exposure.