How It works

Active In-Market Car Buyers Delivered With Precision

Our lead generating system is an efficient and effective solution for dealers looking to connect with serious and qualified online shoppers. Although dealer lead generation is fundamental, the ultimate goal is to generate more sales for your dealership. Because DealerLeads attracts a higher quality customer, we maintain excellent closing ratios. Our program will help grow your business, expand your consumer base, and gain higher profits.
We have created a more streamlined system for obtaining higher quality leads with the creation of specialized campaigns. We expand your dealership’s lead generating efforts and target higher quality customers throughout all stages of the buying process.

Domains Matching Search Terms

We solely own all of our thousands of automotive sites. Each site is specifically aimed at a precise buyer demographic or behavioral characteristic. This allows for an unprecedented level of control over who we target.

100% Google Compliant

Everything that we deploy has been vetted through our Google concierge to ensure that we are completely white hat in our digital marketing efforts. We push the envelope as aggressively as possible while being 100% compliant.

No Ads or Forms

Classified publishers traditionally use your inventory as bait for local customers & other stores. They have lead forms & tons of advertisements: you’re essentially paying for your inventory to be used against you. We don’t think that’s right, so our sites have no ads & no forms, just links back to website.

Transparent Reporting

The last thing you need is another dash board! That’s why we only report using Google Analytics, an impartial 3rd party solution, to determine if our program is a success. Our free training & support allows to take control of all vendors.

We Have The Active In-Market Car Buyers You’re Looking For

There is no other program in the market today even remotely similar to DealerLeads. Our proprietary system uses the synergy of thousands of classified sites, local organic content pages, and paid search to deliver the best traffic that the industry has seen. Using the classified sites, research pages etc. to filter out the tire kickers, we funnel the highest quality local buyers directly to your website. How do we know this? We provide the highest level of transparency in the industry.

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    We Generate The Highest Converting Traffic In The Industry

    There is no other program in the market today even remotely similar to DealerLeads. Our proprietary system uses the synergy of thousands of classified sites, local organic content pages, and paid search to deliver the best traffic that the industry has seen. Using the classified sites, research pages etc. to filter out the tire kickers, we funnel the highest quality local buyers directly to your website. How do we know this? We provide the highest level of transparency in the industry. We don’t have a dashboard. Instead, we only use Google Analytics to provide an unbiased analysis of every traffic source and vendor you have.

    Our thousands of classified sites are not only GEO targeted (reaching your local market) but also Behaviorally targeted (direct match to what customers type in Google). We will place your inventory on sites that are most relevant to your dealership. We realized that consumers who found an EXACT match classified site to what they typed in the browser bar, will click through the majority of the time. We gathered the highest count automotive search terms bought those terms in domain names and turned them into automotive relevant sites. What we do works!

    Ist Generation Leads

    No more sharing leads with your neighboring dealerships. All leads are solely owned and pursued by one dealership. We do not capture and resell any customer information. Exclusive 1st Generation leads always have a higher closing ratio. Stop sharing your leads, and start selling more cars!

    Zipcode Targeting

    Our system hyper targets the primary marketing areas of our clients. We send real buyers, right from dealers own backyards. We can even conquest surrounding dealers and pull from their customer base. We do not work with competing dealers, so you’ll always have a leg up on the competition!

    Google Certified Manager

    Our dedicated account managers have extensive knowledge and background in analytics. The certified agents work directly with dealers altering campaigns as needed. The will even work with the dealer’s webmaster to resolve any errors that may be affecting a customer’s experience and how they are tracked.

    Do I really NEED Tracking On My Website?

    Having a website with proper tracking installed is beneficial for any modern dealership. Specifically Google Analytics tracking as it is one of the most important digital marketing tools. This service allows you to track, monitor, and measure individual campaign results in real time. You may then also make comparisons with this data and previous time periods. The ability to actively track the results of each of your digital marketing vendors allows you to make better decisions regarding which platforms are providing you the greatest return on investment. This process is simplified even further due to the fact that all the information is in one location. Whether your dealership is investing advertising dollars in Social Media, PPC or even SEO you’ll need accurate tracking to determine where your dollars are being best spent. If any of these campaigns aren’t performing as expected, a quick look at the metrics, such as time on site, bounce rate, conversions rate etc. will let you know if you need to make adjustments to landing pages etc.

    Why Are Backlinks So Important?

    Backlinks, also knowns as Inbound Links (IBL’s) are links coming from another website, directing users to your website. They are one of the most significant factors influencing search engine rankings. As far as rankings are concerned, a site with more domains linking back to it, seems as more of an authority on the topic, and therefore more relevant in a search query. However, these links must be authentic, quality links. If not, the backlinks can do more harm than good. The algorithm will critique the content of the sites linking to yours and make a comparison. The content of the sites linking to yours must be relevant to your site in order to be seen as quality. Therefore the more quality links your site acquires, the better it will rank in various search results. This is why backlinks have been said to be the most influential search ranking factor and are an absolutely imperative inclusion in any good SEO strategy.