SEO and branding; curated content and getting high rankings on SERPs; link-building, earned media and in-bound marketing. What do all these buzz words and phrases have in common? They’re all part of a larger digital marketing strategy that every company is pushing, no matter what the industry. Blogs, editorial pieces, articles and whole web sites are dedicated to explaining and teaching these techniques. So what makes this article different? It’s specific to the automotive industry with a particular emphasis for new and used car dealerships.