Category : Advertising and Marketing

February 28, 2022

Advertising and Marketing

Quality Score and Its Affect on PPC Spending...

PPC campaigns are all about bidding on the right phrases at the right time for the right amount, right? As counterintuitive a...

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February 28, 2022

Advertising and Marketing

A Multi-Generational View of Car Buying Behavior: ...

In this five-part series, we will looking at the shopping trends of the generations that have the highest buying power: Baby ...

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February 28, 2022

Advertising and Marketing

A Multi-Generational View of Car Buying Behavior: ...

Marketing, That word alone encompasses so much, and yet is incredibly elusive. Whether you’re an independent or franchise d...

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April 20, 2019

Advertising and Marketing

A Multi-Generational View of Car Buying Behavior: ...

In part three of our series comparing generational shopping behavior, we’ll be looking at the much-discussed Millennials, o...

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April 20, 2019

Advertising and Marketing

A Multi-Generational View of Car Buying Behavior: ...

If you’re just tuning in, we’re covering a multi-generational study of automotive shoppers. Click here to read our past p...

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April 20, 2019

Advertising and Marketing

A Multi-Generational View of Car Buying Behavior: ...

Here we are: the final section of our five-part series comparing generational shopping behavior. After reading all of the inf...

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April 20, 2019

Advertising and Marketing

How Are People Searching for Vehicles Today...

It’s no surprise to anyone that car buying trends have changed drastically over the past twenty years. Every dealership nee...

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