Our Blog

April 20, 2019

Digital Marketing

Digital Consumer Trends and How They Affect Dealer...

It is no surprise to anyone that consumer trends have been changing ever since the internet became a common household name. C...

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April 20, 2019

Advertising and Marketing

A Multi-Generational View of Car Buying Behavior: ...

In part three of our series comparing generational shopping behavior, we’ll be looking at the much-discussed Millennials, o...

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April 20, 2019

Advertising and Marketing

A Multi-Generational View of Car Buying Behavior: ...

If you’re just tuning in, we’re covering a multi-generational study of automotive shoppers. Click here to read our past p...

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April 20, 2019

Advertising and Marketing

A Multi-Generational View of Car Buying Behavior: ...

Here we are: the final section of our five-part series comparing generational shopping behavior. After reading all of the inf...

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April 20, 2019

Advertising and Marketing

How Are People Searching for Vehicles Today...

It’s no surprise to anyone that car buying trends have changed drastically over the past twenty years. Every dealership nee...

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April 20, 2019

Digital Marketing

The Benefits of Demographic Targeting...

You must have noticed that the people coming in to test drive the cars, trucks, and SUVs on your lot are very knowledgeable. ...

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April 20, 2019

SEO

Five SEO tips for Bing and Yahoo...

Following our last blog entry about the necessity of SEO strategies for Bing and Yahoo, we wanted to give our dear readers fi...

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April 20, 2019

Digital Marketing

Mobile Device Shoppers...

Just looking around any room of people, there should be no doubt that mobile device usage (smartphones and tablets) is on the...

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April 20, 2019

SEO

Is A Separate Bing and Yahoo SEO Strategy Necessar...

There is a tendency in the marketing world to forget about Bing and Yahoo and focus solely on Google. We know why, too: Googl...

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April 4, 2019

Web Traffic

Paid vs. Organic: Which Traffic Source Is Better?...

When it comes to search, deciding whether to dedicate resources to organic search efforts (SEO) or paid search efforts (PPC) ...

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