Our Blog

February 28, 2022

Digital Marketing

Why PPC Budgets for Bing & Yahoo Are Worth It...

If you’ve read our piece on SEO for Bing and Yahoo, you’ve probably already asked your website manager to have the Bing b...

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February 28, 2022

Advertising and Marketing

Quality Score and Its Affect on PPC Spending...

PPC campaigns are all about bidding on the right phrases at the right time for the right amount, right? As counterintuitive a...

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February 28, 2022

Advertising and Marketing

A Multi-Generational View of Car Buying Behavior: ...

In this five-part series, we will looking at the shopping trends of the generations that have the highest buying power: Baby ...

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February 28, 2022

Advertising and Marketing

A Multi-Generational View of Car Buying Behavior: ...

Marketing, That word alone encompasses so much, and yet is incredibly elusive. Whether you’re an independent or franchise d...

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February 28, 2022

Digital Marketing

Coordinating Everything Digital Marketing: Why Sho...

The automotive industry typically has a two-step tactic to ensure conversions: woo clients through branding and then close th...

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February 28, 2022

Web Traffic

Macrosites, Microsites and Landing Pages: What Are...

If you’ve been to a conference or two, you’ve probably heard about macrosites, microsites and landing pages. While some m...

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February 28, 2022

Web Traffic

The Pros and Cons of VDP Traffic...

Selling cars is not easy, especially when it means competing for virtual space. Every so often, a new trend takes over and de...

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April 20, 2019

Web Traffic

Five Ways to Generate Organic Traffic...

SEO and branding; curated content and getting high rankings on SERPs; link-building, earned media and in-bound marketing. Wha...

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April 20, 2019

Web Traffic

3 Ways to Ensure Quality Traffic...

We all know that just having a website, no matter how great, is not enough to make sales in the automotive industry. Websites...

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April 20, 2019

Backlinks

The Power of Backlinks...

In the world of digital marketing, marketers might throw all kinds of geek-speak your way. You may or may not have heard abou...

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